LONDON—Penrose Financial, a financial services and capital markets public relations consultancy, has been appointed as media adviser for the launch of American Century Investments' international business and ongoing public relations across the U.K. and Europe. American Century Investments is a leading independent, privately held asset management firm based in the United States.
Penrose will work closely with Michael Green, senior vice-president of international, as well as American Century Investments public relations team in Kansas City, Mo., to launch the business across the U.K. and Europe following the recent opening of American Century Investments' London sales office. Penrose will initially focus on building awareness for American Century Investments' equity growth funds which will be launched at the beginning of 2009.
The Penrose team will be led by Sally Todd, managing partner, and includes Leone Lewis, associate director, and Louise Whitlock, senior account manager.
The firm has also been appointed PR adviser to BMB Group, the sovereign merchant bank and leading alternatives asset manager. Penrose will work with BMB Group to raise the company’s media profile in the UK and throughout Europe, and to support business initiatives. It will report to Chris Walker, global head of institutional sales and marketing of BMB Group and to Sarah Duncan, head of communications.