People News in Brief (April 15, 2007)
Charting the future of public relations
Holmes Report
CEO

People News in Brief (April 15, 2007)

Paul Werth Associates has added Kenneth Waldron as senior creative director. He will be responsible for overseeing marketing consulting services, including brand development and advertising as well as video, interactive and collateral design.

Paul Holmes

COLUMBUS, OH—Paul Werth Associates has added Kenneth Waldron as senior creative director. He will be responsible for overseeing marketing consulting services, including brand development and advertising as well as video, interactive and collateral design.  Prior to joining Werth, Waldron served as creative director for M/I Homes where he designed and produced advertising campaigns to bolster income, increase brand awareness and grow customer approval. He also spent six years as senior art director for Ron Foth Advertising, a Columbus marketing firm, where he developed and produced creative concepts for print, radio and television.

SAN FRANCISCO—Rachel Kaseroff has joined Access Communications as a vice president. Kaseroff will be working on the agency’s technology accounts, including Guard ID Systems, Streamcore System, Trend Micro and CA/Wily, and will serve on the management team. She joins from Zeno Group’s San Francisco office, where she led account teams and programs for Oracle. Kaseroff has also worked at Trainer Communications, Merritt Group and Porter Novelli.

AUSTIN, TX—Convio, a leading provider of on-demand software and services that help nonprofits use the Internet to build strong constituent relationships, has named Tad Druart director of corporate communications. Druart will oversee branding, media and influencer relations, client and employee communications, as well as online communications. Previously, Druart served as manager of strategic communications for the Lower Colorado River Authority and has held similar roles at National Instruments and Dell.

NASHVILLE, TN—McNeely Pigott & Fox Public Relations has promoted Laura Braam, Jennifer Brantley, Mandy Cawood, Alice Chapman, Andrew Maraniss, and Courtenay Rossi to vice president. All were previously senior account supervisors.

NEW YORK—JetBlue Airways has named Jim Hnat corporate secretary and executive vice president of corporate affairs, responsible for corporate communications; government affairs; internal audit and compliance; people; and legal. Hnat joined JetBlue Airways in June 2001, and was named general counsel in February 2003.

DENVER, CO—Boom Broadcast, which specializes broadcast public relations services, has added Kathryn Davis as its vice president, concepts. Most recently, Dvais was director of advertising at Form magazine, published by the National Business Forms Association in Alexandria, Va. Prior to that, she was a business writer for Conners Publishing in Chicago.

AKRON, OH—Sterling Jewelers, the largest specialty jewelry retailer in the country, which trades under national brands including Kay Jewelers, has promoted David Bouffard to vice president, public relations. Sterling is the U.S. division of London-based Signet Group, one of the largest specialty jewelry retailers in the world.  In his new role, Bouffard is responsible for consumer and trade media relations, as well as issues management, corporate store promotions, promotional public relations and cause-related marketing, which includes managing the company’s extraordinary partnership with St. Jude Children’s Research Hospital. He joined Sterling Jewelers in 1981 in field operations.

ISELIN, NJ—Middlesex Water Company has promoted Bernadette Sohler to vice president of corporate affairs. Sohler joined Middlesex Water in 1994 and has held several positions of increasing responsibility with the company, most recently as director of communications. In her new role, she will report directly to the president and oversee corporate, investor and employee communications, media and government relations, marketing, community affairs and corporate philanthropic activities for the company and its subsidiaries in New Jersey and Delaware.

LOS ANGELES—Technology company Veridigm has appointed Alise Mills to its board of directors and as vice president of corporate communications. Mills is founding partner of AGM Consulting, an integrated communications and public affairs firm consulting in both the public and private sectors. Mills specializes in providing tactical response, corporate communications and collaboration solutions, strategies, implementation and dissemination.

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