People News in Brief (January 21, 2008)
Charting the future of public relations
Holmes Report
CEO

People News in Brief (January 21, 2008)

Ogilvy adds Chicago SVP; Maccabee names brand PR director; and CVR Energy, Distilled Spirits Council and Consumer Specialty Products Association add corporate communications staff.

Paul Holmes

CHICAGO—Ogilvy Public Relations Worldwide has added Denise Paleothodoros to its Chicago office as senior vice president, responsible for overseeing consumer food marketing accounts. Prior to joining Ogilvy PR, Paleothodoros spent more than 10 years at Golin Harris where her responsibilities included providing strategic counsel, leading client relationships and building talented teams for the Florida Department of Citrus and several General Mills brands.

MINNEAPOLIS—Heather Schwartz, senior account executive of strategy planning for Maccabee Group, has been promoted to the new position of brand public relations director. Schwartz will direct integration of the agency’s own media relations, corporate communication and event marketing services—along with services from a network of advertising, graphic design, sales promotion and interactive marketing partners—into a unified, measureable service focused on supporting outstanding brands for clients.

SUGAR LAND, TX—CVR Energy has named Steve Eames as vice president, corporate communications, with responsibility for the company’s public relations, corporate communications, and employee and marketing communications programs. During the past 25 years, Eames has led communications programs at several businesses, including IBM, The Coastal Corporation and USAA. For the past seven years, Eames headed his own public relations consultancy, The Alliant Group.

WASHINGTON, D.C.—The Distilled Spirits Council of the United States (DISCUS) has named Natalie Strong as the organization’s communications manager. Strong will participate in media relations and special events that focus on spirits trends, industry heritage and providing industry data to the media. She most recently was communications specialist for Georgia Governor Sonny Perdue in Atlanta, serving as spokesperson for First Lady Mary Perdue and assistant to the Governor’s press secretary.

WASHINGTON, D.C.— The Consumer Specialty Products Association, which represents manufacturers of detergents, cleaning products, candles and more, has named Gretchen Schaefer vice president of communications. Schaefer has held positions with the American Tort Reform Association and American Insurance Association and was formerly a communications director for the College of American Pathologists in Washington where she managed advocacy communications and developed a proactive external communications program."

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