SAN FRANCISCO—Solazyme, a synthetic biology company that draws on the power of marine microbes to create clean and scalable solutions for the renewable energy, industrial chemical, and specialty ingredient markets, is partnering with Peppercom, to help generate awareness of Solazyme as a leading company in the synthetic biology space.
Peppercom will work with Solazymeto conduct an aggressive national media relations campaign, create new positioning and messaging for the company, and provide planning and logistical support for events. Peppercom kicked off the partnership by executing a company audit of both internal and external audiences and conducting extensive research to develop key messaging and press materials for the company.
Peppercom will also draw in on its green experience with strategic counsel from GreenPepper, the agency’s practice area devoted to developing sustainability strategies.
According to Jonathan Wolfson, president and chief operating officer of Solazyme: "Working with Peppercom on our company’s overall media strategy and messaging will enable us to raise awareness of how Solazyme will have a dramatic impact on renewable fuels and specialty chemicals."