NEW YORK—The International Fund for Animal Welfare has retained Peppercom and WestGlen Communications to support a communication and educational campaign to help save whales, as the sea mammals face threats from habitat destruction, ship strikes, entanglement in fishing gear, navy sonar testing, global climate change, and new and expanded hunting efforts by countries such as Japan, Norway, and Iceland.
IFAW, with support from WestGlen and Peppercom, is intensifying its 25-year global whale campaign and has enlisted famed airbrush artist Jürek, renowned for his Grateful Dead artwork, and Cape Air, an independent regional airline in the United States, for a project to paint an entire plane with images of humpback whales. The “whale plane” will make a coast-to-coast trip across the United States as it travels to the 2007 International Whaling Commission meeting in Anchorage, Alaska, carrying anti-whaling messages from America’s children.
WestGlen Communications will provide campaign management as well as media relations support and the creation of a satellite media tour, radio media tour, radio news release series and press conference webcast, as well as TV and cable public service announcement. Along with event coordination and support of the 10-day media event, Peppercom plans to blend traditional public relations with online social media relations to heighten awareness of the growing problem of whaling.
“The cause of whale protection has never been more urgent. It is imperative that our message is spread far and wide, through every possible communication channel,” says Patrick Ramage, Global Whale Program Manager of IFAW. “We are confident that by implementing a public relations plan with the help of Peppercom and WestGlen, we will be able to make tremendous strides in our battle to stop the killing of whales.”