NEW YORK—Peppercom and advertising agency Bartle Bogle Hegarty have been selected by a multistate group of the 53 jurisdictions represented by attorneys general to handle a one-year, $27-million national SUV Safety program. This two firms will implement a national awareness and education campaign.
BBH selected Peppercom after interviewing a number of PR firms. “We were immediately impressed by the Peppercom team’s enthusiasm, strategic approach to a multi-faceted communications program, and creative ideas,” said Sarah Thompson of BBH. “They were a natural fit in developing this campaign and we are excited to work together with them on this project.”
Peppercom’s responsibilities will include a wide range of strategic public relations, marketing and events initiatives designed to garner visibility and raise national public awareness of SUV safety. BBH is charged with developing a hard-hitting advertising platform promoting the safe use of SUVs.
According to Steve Cody, managing partner and co-founder of Peppercom, “This is a unique opportunity to help educate a significant sector of the U.S. population. Ordinarily, such an assignment is implemented by a large holding company and its top-ten PR firm and partner.”