NEW YORK- Peppercom has been named public relations agency of record by Hollander Home Fashions, a 49 year-old manufacturer of home furnishings and beddings. Peppercom was chosen after a three-month review process.
The firm’s responsibilities will include a wide range of strategic public relations initiatives intended to strengthen brand recognition among consumers and major retailers. In addition, the firm will
be working directly with Hollander’s sales force on a series of branding and messaging projects. Ted Birkhahn, partner and senior director at Peppercom, will manage the account team from the firm’s New York office.
“We were impressed by the Peppercom’s creative and strategic ideas, as well as its energy,” said Leo Hollander, CEO of Hollander.