Peppercom Selected for Ninja Turtles' Shell-abration
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Peppercom Selected for Ninja Turtles' Shell-abration

Peppercom and its experiential marketing division Peppercommotions have been selected by Mirage Studios and 4Kids Entertainment to develop and execute the Teenage Mutant Ninja Turtles’ 25th anniversary “Shell-ebration.”

Paul Holmes

NEW YORKPeppercom and its experiential marketing division Peppercommotions have been selected by Mirage Studios and 4Kids Entertainment to develop and execute the Teenage Mutant Ninja Turtles’ 25th anniversary “Shell-ebration.” The team will create a year-long nationwide campaign for the official 2009 anniversary of the Teenage Mutant Ninja Turtles brand.

 

Mirage Studios, the independent American comic book company founded in 1983 by Turtles’ creators Peter Laird and Kevin Eastmann, and 4Kids Entertainment, TMNT master licensing agent and co-producer of the current animated TMNT series, will work with Peppercom to engage the millions of original and first-time Turtles fans in numerous events highlighting the history, spirit and continuing popularity of the brand. 

 

The Shell-ebration will encompass a broad range of initiatives, experiential events, digital and viral interactivity and cause-related activities close to the Turtles’ hearts.

 

According to Gary Richardson, CEO of Mirage Studios: “Peppercom’s deep understanding of consumer brands and its imaginative approach made it the clear choice to support us in celebrating this extraordinary event.”

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