NEW YORK—Peppercommotions, the event unit of Peppercom, has been selected to spearhead a publicity and events campaign for Sector Sport Watches. The Italian company, which designs luxury watches, has retained Peppercommotions to generate U.S. and global visibility.
As part of the overall effort, Peppercommotions will take the lead in crafting messaging for the company, which manufactures Sector, Cavalli, Just Cavalli, Pirelli, Sisley, Moschino, United Colors of Benetton, and Valentino watches. From editors’ events to a presence at this year’s JCK (Jewelers Circular Keystone) show, Peppercommotions will leverage Sector’s unique position in the market to acquaint today’s style influencers with the Old World craftsmanship and the modern No Limits style of Sector Sport Watches.
Sebastiano Di Bari, managing director of U.S. operations of Sector Group said the company chose Peppercom for its “high energy approach, events expertise, and proven communications savvy.”