NEW YORK—Tyco International, the diversified company working to restore its reputation after being at the center of the financial scandals of the early 2000s, has appointed Peppercom its lead agency for its growth PR and corporate positioning initiatives.
“Peppercom not only demonstrated an ability to deliver creative, high-level, short-term media results but, critically, has a proven track record of assisting major corporations re-position themselves,” says David Polk, Tyco’s vice president of media relations.
Tyco’s growth PR program showcases leading-edge technologies. It aims to actively engage PR in support of Tyco’s organic growth goals while at the same time bringing home the key message that Tyco is a technology innovator.
“From the outset, the growth PR Program has been a central part of our public relations strategy because it is tied to one of Tyco’s business objectives: achieving growth in our core business lines while helping to illustrate that Tyco has a host of vital technologies in its businesses,” says Polk.
The goal of the corporate positioning program is to generate awareness for the company’s individual businesses and their respective presidents as well as corporate business leaders through high-level media opportunities and speaking engagements.
“Tyco has assembled a world-class management team, both at corporate and in the individual business units,” says Polk. “Behind the company’s transformation are terrific stories about the leadership and vision of these individuals.”
Tyco provides products and services to customers in five business segments: fire and security, electronics, healthcare, engineered products and services, and plastics and adhesives.