NEW YORK—Weber Shandwick has hired Charles Perkins, former senior vice president and director of corporate communications at Prudential Securities , the investment and brokerage firm, as executive vice president and head of the corporate reputation practice in the firm’s New York office.
The appointment reunites Perkins with several former colleagues. He was part of the corporate practice at Sawyer Miller Group, one of the firms that merged into what is now Weber Shandwick, where he worked alongside chief executive Harris Diamond. And he was a client of one of Weber Shandwick’s predecessor firms, BSMG Worldwide, which helped Prudential Securities deal with problems associated with selling risky limited partnerships in 1980s.
According to Gail Heimann, president of Weber Shandwick’s New York office, “Charlie’s expertise in areas ranging from corporate social responsibility and governance to mergers and acquisitions, bankruptcy and litigation management will greatly enrich our offerings to clients.”
Immediately prior to joining Weber Shandwick, Perkins was chair of the reputation management practice at Edelman. He has also served as press secretary and communications advisor in numerous political campaigns, including Rudolph Giuliani’s two campaigns for Mayor of New York and the U.S. Senate campaigns of Bill Bradley and Frank Lautenberg. He served as New York City’s assistant housing commissioner in the Koch Administration.