WASHINGTON, D.C.—Burson-Marsteller has appointed Ainsley Perrien deputy chair of the firm's U.S. media practice. For more than 30 years, Perrien has worked with journalists and members of the media. She has significant expertise in print and new media, risk management, brand development, crisis communications and litigation support.
Perrien will be based in Washington D.C. reporting to Josh Gottheimer, executive vice president, worldwide and chair of the U.S. media practice.
Perrien began her career as an executive at Washington’s States News Service, which provided coverage of Washington for newspapers in 30 states, focusing on the impact of federal policy on the local level. While at States, she developed ties to news organizations and journalists across the United States.
Early in her career, Perrien worked with David Gergen, editor-at-large at U.S. News & World Report. She also spent time as publisher of the U.S. edition of the Russia Journal, a weekly English-language newspaper covering business opportunities and politics in Moscow.
Most recently, Perrien opened and led the Washington D.C. office of Nardello & Co., an international risk assessment firm, where she developed the Washington practice. Prior to that, she was a senior strategist for the Rendon Group, managing media and external relations for many clients, including Mississippi Gulf Coast plaintiffs after Hurricane Katrina.