SAN FRANCISCO—Pervasive Software has selected Horn Group as its public relations firm in the U.S. Horn Group will help direct Pervasive Software's innovation and expanded value-based messaging, while providing full public relations, social media and interactive design services. The account is being led by Horn Group vice president Erin Zehr in San Francisco.
"We're ready to evolve our marketing and communications program so it reflects our strength in innovation, long history of profitable success and company vision," says Alison Raffalovich, Pervasive Software's director of marketing and corporate communications. "Our past PR partners have taken us far and now we're ready to build on that momentum with renewed focus and energy.
“Horn Group was a natural choice based on previous relationships, coupled with the firm's deep understanding of enterprise technology, relationships with industry influencers and ability to get meaningful results."