WASHINGTON, D.C.—The American Petroleum Institute, the Washington-based trade association representing the nation’s oil and natural gas companies, has selected Edelman as its public relations counsel to develop a strategic communications and educational advocacy program proposal.
The organization says Edelman and its corporate and issues advertising unit, Blue Worldwide, will work with API member company communications executives to develop the proposal, which will be reviewed by member company leadership later in the year.
Late last year, Edelman and Blue worked with API on a public issues campaign centered around the challenges facing the oil industry at a time when oil companies were reporting record profits and consumers were gorwing increasingly concerned about rising oil prices and some elected officials were calling for a windfall profits tax on the industry.
In a separate initiative, meanwhile, Shell Oil announced that it would be sending senior executives on a 50-city tour of the United States to meet with average Americans struggling to pay rising prices at the gas pump and city officials and governors.
“The industry and Shell has a responsibility to explain what we do, why we do it and how we do it to the American people, and we don't do enough of it,” says the president of Shell’s U.S. operations John Hofmeister.