WASHINGTON, D.C.- The Pharmaceutical Care Management Association (PCMA) has engaged Porter Novelli Washington to spearhead its first-ever public education campaign to explain the vital role of pharmacy benefit managers in healthcare. Porter Novelli will coordinate media relations, advertising, and public affairs.
The selection comes as a major debate rages over Medicare prescription drug benefit and soaring healthcare costs.
"Pharmacy benefit managers are the best way for Americans to get prescription drugs," says LaVarne Burton, president of PCMA. "Employers, labor unions, health plans, the federal and state and local governments, and other plan sponsors all depend on PBMs to help make prescription drugs more affordable and ensure patients get the right drug at the right price to achieve the right result. We are eager to set the record straight about our services, which help our customers make prescription drug benefits available to their plan beneficiaries."
A recent Wall Street Journal article claimed PBMs' have saved employers and health plans billions of dollars in the past decade."
The educational campaign will begin in early Fall 2002. The account will be managed by Porter Novelli's public affairs group, which is led by senior vice president Suzy DeFrancis.