LAKE FOREST, CA— Restaurant operator and franchisor Johnny Rockets Group has appointed Cozette Phifer as director of communications. Reporting to president and CEO Lee Sanders, Phifer will work with national and field marketing teams and franchisees to build and protect the company's reputation globally, nationally and regionally and to broaden awareness for the Johnny Rockets brand.
In her new role, Phifer will also work with operations and franchise sales teams to help grow market share and contribute to restaurant sales. Future communication plans include informing the franchising community of Johnny Rockets' successful business model and generating consumer interest in the company's community relationships, promotional activities and ongoing innovation in the arenas of food quality, customer service and convenience.
Phifer has worked in communication with companies including PETsMART, Domino's Pizza and Jenny Craig.