NEW YORK—Consumer electronics and medical technology giant Philips has become the latest big company to create a purpose-built public relations agency to serve its global business, drawing on professionals from Omnicom’s global PR agencies Fleishman-Hillard and Ketchum as well as its specialist units CPR Worldwide and Kreab Gavin Anderson & Company.
The new agency will be called One Voice and will work exclusively on the Philips account, replacing incumbents Manning Selvage & Lee and Text 100—which had worked with Philips on numerous award-winning campaigns over the past five years—following what is almost certainly the biggest PR pitch of the year so far. The account is believed to be worth $10 million or more.
One Voice will take over the Philips business on July 1. A company spokesperson told reporters that the decision was made “based on [the firms’] demonstrated ability to meet the challenges of Philips and its three business sectors."
Philips products span three major categories: lighting (including both consumer and professional lighting), consumer lifestyle (including cameras, shavers, and televisions), and healthcare. In the latter category, the company produces medical devices, including magnetic resonance imaging machines used in hospitals and consumer devices such as home defibrillators.
Ketchum and Fleishman-Hillard will reportedly help the company with media and influencer outreach, as well as government relations. CPR Worldwide will focus on the healthcare side of the company’s business, while the newly-merged Kreab Gavin Anderson will handle financial communications.