Philpotts, Lear Launch New International Consultancy
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Philpotts, Lear Launch New International Consultancy

Four of the United Kingdom’s senior international public relations professionals, led by Paul Philpotts, former European chief executive for Ogilvy Public Relations, have launched a new international consulting firm.

Paul Holmes

LONDON, November 25—Four of the United Kingdom’s senior international public relations professionals, led by Paul Philpotts, former European chief executive for Ogilvy Public Relations Worldwide, have launched a new international consulting firm, International Communications Consulting Group.  
The firm has already established offices in London and Paris and plans to open an office in New York early in 2002. The company is also negotiating to open further offices in Frankfurt and Hong Kong during 2002.
 
Joining Philpotts, who most recently headed BSMG Worldwide’s Square Mile corporate and financial communications subsidiary, are group chairman is Bob Lear, former president of BSMG’s global practice; Roger Fennings, former group managing director of Intermarkets, the Burson-Marsteller affiliate network in the Middle East, who will serve as international operations director; and Tim Kitchin, formerly director of consulting at Ogilvy, who is group strategy director. 
 
According to Philpotts, IC2 will focus on strategic consulting for mainly multi-national clients, in the corporate, government and NGO sectors. “The current climate has encouraged many organizations to reappraise how they manage their brands or reputations and their vulnerabilities across all the communications channels. There seems to be a real need for a firm that can advise on these issues in depth internationally, and the initial response from potential clients has been very positive.
 
“IC2 is a radical departure from the traditional PR agency, because the firm will advise comprehensively and objectively across a broader range of communications and business disciplines. In many cases, we will be working in partnership with existing PR firms rather than in competition with them.”
 
Lear says IC2 will advice clients on selecting and managing agency networks, and on their own internal organizational structure. “Companies are still struggling with how to globalize their communications, and how to find the balance between what their business requires and what the organisation can tolerate,” he says.  “At IC2, we will be taking the side of the client, designing global communications solutions, whether outsourced or in-house, to fit the company’s own business model.”

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