NEW YORK—Playtex Products, a unit of Energizer Holdings, has selected GolinHarris as its public relations agency of record for North America. The agency will provide strategic counsel and support in the areas of marketing communications, social media and crisis communications for the Playtex Products portfolio, which includes the Hawaiian Tropic and Banana Boat sun care brands, Playtex brand feminine care and infant care products, Diaper Genie, Wet Ones and Playtex Gloves.
GolinHarris was selected by Playtex after a competitive review of a number of top-tier agencies. The account will be led out of the agency’s New York office.
"We were seeking a partner who would provide smart strategic thinking and insights, social media savvy, creativity and strong execution," says Julie Elkinton, vice president of marketing, North America, for Playtex Products. "The GolinHarris team proved that it understood our businesses, developed a strong and creative communications approach, and demonstrated the ability to execute well."