DUESSELDORF—Pleon, the public relations group formed two years ago through the merger of strategic communications firm Kohtes & Klewes and the European operations of Brodeur Worldwide, has expanded its European footprint with the addition of six new offices—formerly part of Omnicom advertising agency BBDO—in Central and Eastern Europe and Russia.
There are now 31 Pleon branded offices in 15 European countries. Pleon is also represented through associate agencies in a further 14 countries across Europe, Middle East and Africa and continues to operate as part of Brodeur Pleon Worldwide, which has additional offices across the United States, Latin America and Asia Pacific.
The new offices have joined Pleon through their existing relationships with the consultancy’s parent company, BBDO Europe. They are located in Croatia (Zagreb), the Czech Republic (Prague), Poland (Warsaw), Romania (Bucharest), Russia (Moscow) and Ukraine (Kiev). Pleon already has an office in Hungary (Budapest).
Rainer Zimmermann, CEO of Pleon Europe, says the new additions reflect Pleon’s stated ambition to be the most completely European PR business. “These countries are fast becoming mature markets with attitudes to investment and spending similar to what we see further west. Our clients are increasingly looking for a consistent capability across the whole of Europe and this move gives us the broadest reach in the region.”
Saskia Kreuzer, a director of Pleon Publico in Vienna and a member of Pleon’s European board, will manage the relationships with the new offices while Marina Fischer, CEO of Pleon Dialog, the Croatian consultancy, will handle pan-regional business opportunities.
As head of one of the companies joining Pleon, Marina Fischer said that the timing was perfect for such a move. “All of the agencies joining Pleon have built up businesses in their local markets and we are all now meeting increasing demands both for international reach and a wider range of services. Pleon offers us both. We see great potential for network business but we are also excited at the potential to share in Pleon’s knowledge and experience to help our clients develop.”