BRUSSELS—Pleon has named Saskia Dejonghe as its new European consumer practice leader, taking over from Christiane Schulz. Dejonghe will also retain her current role as Pleon Belgium business director, in which she has been instrumental in helping to establish the Belgian Pleon office as a launching point for consumer companies with pan-European public affairs and communications needs.
Launched by Schulz in 2004, Pleon’s consumer practice currently services clients across the consumer goods industry—from lifestyle, household and personal care products to the food and beverage, media & entertainment and consumer electronics industries. Schulz continues in her role as managing director of Pleon Berlin.
Before joining Pleon in March 2005, Dejonghe worked as a communications consultant at Interel, specializing in branding, marketing and corporate communications.