MOSCOW—Pleon, the Omnicom-owned public relations consultancy, and sister communications group BBDO have joined together to extend their range of services in Russia. The two companies have officially combined their Russian operations to take advantage of local talent and expertise and deliver broader resources to their clients.
Tatiana Nikulshina, Pleon’s CEO in Russia, says economic ties between Russia and Europe are stronger than ever and were a key factor in the timing of the alliance. Russia’s international sales are growing rapidly with more than 60 percent of its business coming from the EU. There has also been an increase in Russian-led IPOs in European markets.
“With such tremendous growth, our clients have a real need for more internationally aligned marketing and communications services,” commented Nikulshina. “This initiative combines access to key European markets with a deep understanding and broad practical experi-ence of working in Russia.”
Ella Stewart, chairman of BBDO’s Russian board of directors says clients are looking for business partners who can devise multi-faceted strategies encompassing all communications elements: advertising, media, branding, interactive, below-the-line, anfd public relations.
Established earlier this year, Pleon Russia specializes in integrated communications programs. The Moscow office has already conducted a number of pilot projects for Henkel, Protek and Standard & Poor’s and the team was recently engaged by Pleon’s Swiss operations to implement a local media relations project on behalf of a leading CAD software producer.