BOSTON—PNC Financial Services Group has launched PNC Grow Up Great, considered the nation’s most comprehensive corporate commitment to improving school readiness among millions of children, from birth to age five, and has tapped Cone to help develop and launch the cause-related initiative, which represents the most significant philanthropic program in the company’s history, consisting of a $100 million in financial, in-kind and human capital.
PNC, headquartered in Pittsburgh, is one of the nation’s largest diversified financial services organizations, providing regional community banking; wholesale banking, including corporate banking, real estate finance and asset-based lending; wealth management; asset management and global fund services.
Says agency chief executive Carol Cone, “Experts have told us that 90 percent of learning ability is developed by age five. The effects of a positive early childhood experience versus the alternative are far-reaching and largely determine a person’s learning trajectory and subsequent success or failure for life. Although it is highly topical among legislators and the media with the reauthorization of Head Start, it has for the most part, gone unrecognized by corporate America and the general public.
“PNC is a true pioneer to step so boldly into this arena.”
PNC and its 23,500 employees intend to improve school readiness, a central issue affecting society today, through partnerships that involve nationally renowned early education experts, including Sesame Workshop, PBS member stations and Family Communications, Inc., the producers of “Mister Rogers’ Neighborhood.” A first-year pilot program will involve Head Start centers throughout Pennsylvania, New Jersey, Ohio, Kentucky and Delaware.