RALEIGH—French/West/Vaughan has been retained by Polaris Industries’ ATV Division to provide national public relations and regional mobile marketing support for the company’s newest ATV, to be launched this fall.
Polaris Industries, headquartered in Minnesota, is a recognized leader in the snowmobile industry and one of the largest manufacturers of ATVs in the world.
“FWV has extensive experience in consumer product launches and we are excited to work with them during this product launch,” said Jeff LeFever, ATV marketing manager for Polaris. “I have experience with the strategies and insight the FWV team brings to a launch as significant as this. We are excited about the possibilities.”
Polaris will offer consumers and dealers the opportunity to experience its newest product through a seven-week mobile demo tour throughout the Southeast, while driving the brand message with strategic public relations and promotional activities.