CENTURY CITY, CA—The Make-A-Wish Foundation of Greater Los Angeles has selected The Pollack PR Marketing Group. PPMG has been retained to leverage the excitement and spirit of the holiday season and launch a region-wide campaign titled A Season of Wishes.
The campaign will be geared to increase regional visibility and awareness of the Make-A-Wish brand and, in the process, expand current marketing and fundraising relationships while initiating new partnerships. The ultimate goal is to reach deeply inside the surrounding community to attract every parent of sick children that qualify to have their wish granted through the Make-A-Wish Foundation.
Says Shelley Ginsburg, director of public relations and marketing for the Make-A-Wish Foundation of Greater Los Angeles, “Holidays are a time for wishing and sharing, and with the support of Pollack PR everyone will be aware of the impact wishes have on our special children and the community as a whole.”