LANGHORNE, PA—Pop Warner Little Scholars, the nation’s largest youth football and cheerleading organization, has selected Conover Tuttle Pace, the Boston-area agency, as its public relations partner.
The agency will work with Pop Warner on a number of the organization’s key initiatives, including Pop Warner’s unique Scholastic Program and Annual All-American Scholar Awards Events, the Pop Warner Season Kickoff and the Pop Warner Super Bowl and National Cheer and Dance Championships.
The agency will also work with Pop Warner to develop strategic communications and grassroots initiatives that will promote participation in youth football and cheerleading while emphasizing the importance of academics and community service.
Says Jon Butler, executive director of Pop Warner Little Scholars, “We wanted to work with someone that could help us enhance our existing initiatives and develop new signature initiatives for Pop Warner. Conover Tuttle Pace clearly understood our organization, goals and objectives. More importantly it has shown a dedication in helping us to achieve them.”