NEW YORK—Jack + Bill, the “pop-up agency” formed from within global public relations firm Porter Novelli, has selected five clients to receive its buzz building, media relations and viral marketing services free of charge. The selection of clients followed an open “casting call” for clients at Sandbox Studios at which nearly 150 emerging New York stylists, women’s apparel designers, models and jewelry designers turned out for the chance to win representation during the run up to New York Fashion Week in September.
Jack + Bill selected clients in four categories, and added a fifth “wild card” in response to what it says was “a tremendous amount of talent to choose from.” The clients are DanniJo, a modern jewelry line created by sisters Danielle and Jodie Snyder; Kalyn Johnson, a lawyer turned fashion stylist; AIRA, a modern women’s collection designed by sisters Karen and Annie Lin; Christopher Fawcett, a former Navy serviceman turned model; and Badgley/Sneed Designs, a new collection of jewelry created by Lynne Badgley and Jan Sneed.
Jack + Bill takes its name from Porter Novelli founders Jack Porter and Bill Novelli, and is the brainchild of a team of young professionals, with an average age of 26, in the firm’s New York office. It will use social media and viral tools to create an agency-within-an-agency dedicated to identifying and publicizing emerging fashion talent and brands in New York.