WASHINGTON, D.C.—Ed Maibach, who was worldwide director of the social marketing practice at Porter Novelli, is joining the National Cancer Institute as associate director for strategic dissemination. In his new role, he will lead the NCI’s efforts to enhance understanding of the progress the organization is making toward its goal of eliminating suffering and death due to cancer by 2015.
In addition, Maibach will lead an important research initiative to engage the public to fully participate in the biomedical revolution, focusing on fostering healthful behavior changes, promoting participation in clinical trials, and increasing awareness of the promise of molecular oncology.
Maibach spent eight years with Porter Novelli, working on a wide variety of critical public health issues including cancer and tobacco control, diet and nutrition, physical activity promotion, vaccine education, clinical trials, premature birth prevention and adolescent substance abuse prevention. Last year, he took on additional responsibilities as an adjunct associate professor in the McDonough School of Business at Georgetown University.
Early in his career, Maibach was a member of the staff of the former NCI Division of Cancer Prevention and Control, and while at Porter Novelli he led several programs for NCI, including the National 5-a-Day for Better Health Campaign.