WASHINGTON, D.C.—Porter Novelli has launched a new integrated campaign for Penske Logistics. The campaign, which includes PR, advertising, interactive and design/collateral, was developed by Porter Novelli’s PN2 team in Washington D.C., working with Porter Novelli’s corporate practice in New York.
Based on the strategic platform, “Fueled By Determination,” the campaign is designed to position the logistics provider on the basis of its commitment to teamwork, imagination and precision rather than solely by the services it offers.
In addition to developing the “Fueled by Determination” strategic platform, Porter Novelli redesigned the Penske Logistics Web site that serves as a resource for information about the company’s capabilities and approach to designing and executing logistics solutions. The site also includes a newsroom and customer case studies.
“In addition to raising the awareness of Penske’s supply chain management capabilities, the new campaign really communicates who we are and what we stand for,” said Sherry Newbaker, vice president of marketing for Penske.