Porter-Novelli's John Orme on B2B social media in China
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Porter-Novelli's John Orme on B2B social media in China

In Beijing last week I caught up with John Orme, president of Porter Novelli’s China joint venture, Shunya International. While social media is often viewed as a consumer engagement tool in Western markets, things are a little different in China, where niche bulletin boards proliferate. In the video below, Orme explains why social media is fast gaining particular importance when it comes to reaching B2B audiences in China.

Arun Sudhaman

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