SINGAPORE—Porter Novelli has bought the remaining 20 percent of Bentley Porter Novelli in Singapore. The agency will be known as Porter Novelli Pte Ltd. with immediate effect.
“Porter Novelli is experiencing increased demand for our service throughout Asia,” says Helen Ostrowski, chief executive officer of Porter Novelli. “Moreover, a fully-owned Porter Novelli office in Singapore is a strategic investment to ensure we have a strong, central base to coordinate regional work for our global clients in the region, offering the same level of market knowledge, quality and service that they have come to expect from our network.”
As part of the change, Porter Novelli has named Edward Dixon managing director of the office to spearhead growth. Dixon was previously executive vice president at Porter Novelli’s headquarters in New York. Before relocating to Singapore, he led major programs for Porter Novelli global clients such as HP and Timberland.