NEW YORK—British Airways has appointed Porter Novelli to support its North American public relations activities. Porter Novelli will focus on both corporate and consumer outreach to continue building British Airways’ reputation among target audiences throughout North America.
“Porter Novelli has shown an insightful understanding of our business needs for the North American market,” says Robin Hayes, executive vice president Americas for British Airways. “We selected Porter Novelli for its expertise and reputation in corporate public relations and consumer marketing and we look forward to working with it on a variety of programs as part of a larger global effort to increase customer loyalty and further enhance our brand identity in the region.”
Porter Novelli also represents British Airways for consumer public relations work in its U.K. headquarters market as well as in Trinidad and Tobago.
GCI continues to work with BA, coordinating corporate consumer and business-to-business PR and providing crisis counsel in 14 markets in Europe and Israel.