NEW YORK—Porter Novelli has formed a brand partnership with Budapest-based Noguchi Communications, further extending its presence in the increasingly important Eastern Europe markets. Noguchi Communications will become Noguchi Porter Novelli and will work closely with Porter Novelli’s international consumer, corporate, technology and health care practices.
“Noguchi is the market leader in Hungary, with a reputation for high levels of client service,” said Helen Ostrowski, global CEO of Porter Novelli. “Its reputation for quality and excellence makes Noguchi a strong addition to Porter Novelli’s global network.”
Noguchi’s key competencies include internal and external corporate communications, integrated marketing communications for consumer products and services, and public relations support for the successful operation of information and communications technology companies.
According to Dr. Peter Szanto, president and CEO of Noguchi Porter Novelli, “Noguchi’s focus on helping our clients achieve their business goals is in perfect alignment with Porter Novelli’s business-centered communications approach. We believe the quality of our client list speaks for itself; we’ve been working with companies such as Tesco Hungary and Hewlett-Packard for two and four years respectively, Kraft Food, Ericsson and Tetra Pak for five years, and our ability to provide an ever-improving level of service in an increasingly global marketplace is strengthened by our partnership with Porter Novelli.”
With a population of 10 million and its recent inclusion in the European Union, Hungary is an increasingly important market.
Porter Novelli now has partners in seven Eastern European countries: Bosnia-Herzegovina, Bulgaria, Croatia, Hungary, Latvia, Russia and Slovenia.