NEW YORK—Porter Novelli has been selected to handle public relations for Reckitt Benckiser’s US rodenticide brand d-CON through the remainder of 2012. Porter Novelli will handle strategy and execution for all public relations and social media programming during the brand’s important selling season this fall.
“There is a compelling story to tell about d-CON and its 50 years of helping consumers reclaim their homes from unwanted pests,” says Ho Ling Chack, brand manager, d-CON. “Porter Novelli’s exceptional skills in establishing meaningful and relevant relationships with consumers across all media channels, ultimately influencing them to change their behavior, are exactly what the d-CON brand is looking for.”
Porter Novelli also serves as agency of record for Reckitt Benckiser’s Airwick, Woolite, Resolve and Finish brands, and provides corporate communications advice and support.