NEW YORK—Porter Novelli has formed a partnership with Bucharest-based public relations firm Nicola & Partners to further extend its presence in Central and Eastern Europe. Nicole & Partners will operate as Nicola & Partners Porter Novelli.
“With a steady economic growth set to be bolstered by its entry into the European Union as early as January 2007, Romania is already home to many multinational corporations and is an increasingly important market for Porter Novelli,” says Helen Ostrowski, CEO of Porter Novelli. “Nicola & Partners’ expertise, reputation and high level of client service are great assets to our global network, and we’re delighted to be working with them.”
Nicola is a full-service agency with a client list that includes Krups, ABN AMRO Bank and UNICEF. It is led by two founders, Mihaela Nicola and Zoltan Szigeti. Porter’s CEE region includes offices in Austria, Bulgaria, Czech Republic, Germany, Hungary, Poland, Russia, the Slovak Republic and Switzerland.