WASHINGTON, D.C.—John Jordan, most recently a partner and head of the technology practice at The Aker Partners, has launched Principor Communications, which will provide counsel and programs for technology and other growth-oriented clients in the private and public sectors.
Principor will provide a full range of services, with a focus on strategic and results-oriented media relations. Principor’s team is composed of senior professionals who have worked with numerous enterprises in the private and public sectors. The agency’s affiliations with agencies throughout North America, Europe and Asia provide clients with global reach.
The firm launches with five clients: Lightspeed Systems (technology); Nucleus Solutions (technology); Ilixco, Inc. (consumer electronics); Workers Transition Network (disability and workers compensation management) and Miriam’s Kitchen (social service agency). In addition to conceiving and executing marketing communications campaigns, Principor promotes its clients’ issue agendas, including education about the Childrens’ Internet Protection Act (CIPA) and workers’ compensation laws.
“There are a lot of organizations that view the current challenging climate as an opportunity to accelerate growth,” says Jordan. “That’s the kind of enterprise with which Principor works. Now more than ever, thoughtful communications programs executed by experienced people can help drive strategic goals.”
Before joining Aker, Jordan was a senior vice president in Porter Novelli’s Washington office, where he ran a technology practice that counted Nextel Communications among its clients. Jordan also spent three years in WeberShandwick’s Silicon Valley office where he managed the agency’s Northern California public affairs initiatives.