NEW YORK—Porter Novelli has further expanded its agency network in the Europe, Middle East and Africa region through a partnership with Corporate & Financial Communications in Nigeria, a move PN says reflects the growing importance of Africa. As part of the alliance with Porter Novelli, Corporate & Financial Communications will be re-branding to become C&F Porter Novelli.
“We have seen great opportunity to support Porter Novelli’s growing client base throughout EMEA,” says Inge Kauer, EMEA regional director for Porter Novelli. “With C&F’s in-depth understanding of the West African market and impressive client service excellence, our partnership will help Porter Novelli build a stronger network in this essential market.”
“Porter Novelli’s emphasis on stakeholder relationship management was a natural fit for C&F,” said Nn’emeka Maduegbuna, Chairman and CEO, C&F Porter Novelli. “It was important to us to be a part of a multinational, multicultural team that emphasizes collaboration, client service and senior people doing hands-on client work. As part of the Porter Novelli network, we will now have access to even greater resources to address our client and prospect needs.”
With a gross domestic product of $83.4 billion, and a population of 140.7 million, Nigeria is the most populous country in Africa and one of the most important markets on the continent.
“Africa is undergoing enormous transformation as countries open their borders to international trade,” says Viv Segal, managing director of Sefin Porter Novelli in Johannesburg, South Africa. C&F Porter Novelli will work alongside Sefin Porter Novelli to create a strong, multidisciplinary public relations team in Africa.