NEW YORK—Porter Novelli has formed a strategic alliance with Epiphany, a New York City-based influencer marketing and public relations agency that works with clients such as Diageo, Pepsico, Procter & Gamble, and Timberland, offering non-traditional marketing and public relations solutions.
The alliance expands Porter Novelli’s capabilities in the celebrity and influencer space while allowing Epiphany access to information and quantitative measurement tools to validate the effectiveness of influencer programs. Working together, the two firms will offer new services to existing clients and develop new business opportunities through programs that speak to influencers and mass consumers simultaneously.
"Epiphany brings tremendous energy and a host of deep connections within the influencer space that only helps to strengthen our offering to clients," says Lisa Rosenberg, partner, managing director and head of Porter Novelli’s brand marketing practice. "We have already started collaborating on work for a number of clients including Procter & Gamble, Timberland and PepsiCo as well as a variety of new business opportunities."