NEW YORK—Porter Novelli today announced a partnership with the Copenhagen Climate Council to create a massive, worldwide social media effort to raise support for, and awareness of, the upcoming United Nations Climate Change Conference in Copenhagen, in an attempt to create a broad mandate among a diverse global audience in support of a binding agreement to dramatically reduce emissions.
“Climate change is a pivotal issue, and Porter Novelli is committed to raising awareness of this most critical topic,” says Gary Stockman, CEO of Porter Novelli. “A successful climate change initiative requires full-scale participation from both consumers and industry. The Copenhagen Climate Council comprises some of the most accomplished thought leaders in the worlds of business and science.”
The centrepiece of the Copenhagen Climate Council’s efforts is www.ispeakearth.com, featuring an animated video voiced by actress and environmental advocate Cate Blanchett that warns of the dangerous changes that could face the planet if action is not taken at COP15.
“COP15 is the most important event held since World War II,” said Erik Rasmussen, CEO and founder of the Copenhagen Climate Council. “The complexity of global climate policy often leaves people confused and disengaged; as such, we are delighted to partner with Porter Novelli and have their communication insights into further engaging citizens worldwide. Their proven ability to influence audiences of diverse stakeholders through a variety of media outlets, particularly social media, is of immeasurable value to our efforts.”
The Copenhagen Climate Council is a global collaboration between business and science founded by Monday Morning, a Scandinavian think tank, based in Copenhagen.