Porter Unveils Employee Engagament Methodology
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Porter Unveils Employee Engagament Methodology

Advanced Strategy Center, which helps companies deal with organizational change, and PNConsulting, the consulting arm of Porter Novelli, have unveiled a proprietary employee engagement methodology and technology, DiscoveryBridge.

Paul Holmes

SCOTTSDALE, AZ— Advanced Strategy Center, which helps companies deal with organizational change, and PNConsulting, the consulting arm of Porter Novelli, have unveiled a proprietary employee engagement methodology and technology, DiscoveryBridge, to more than 100 Arizona business leaders. The new methodology builds on 10 years of research that identified barriers to employee engagement, breakdowns in organizational communications and a new defining set of leadership principles.

According to the Harvard Business Review, as many as 62 percent of merging organizations fail because of misalignment of cultures and nearly 65 percent of U.S. companies fail to successfully implement company strategies and initiatives because of the inability or reluctance to address the employee communications aspect of change. That leads to a disconnect between management and employees, and to organizational blind spots.

“For change to succeed, leadership vision and management messages must resonate with employees through a credible and persuasive campaign,” said Alan Hilburg, president of PNConsulting. “A process of discovery to identify these messages and define the communications for a campaign is a key foundation element. DiscoveryBridge has proven to be an effective and efficient method for building this foundation.”

Effective transitions, he says, are based on an alignment of business objectives, organizational communications and employee engagement. The DiscoveryBridge methodology takes leaders and employees through an interactive information gathering process and then offers insights on how to create new strategic alignments that foster increased productivity and performance.

“Leaders need an efficient way to gather feedback, assess communications and develop strategies that address identified gaps in organizational performance,” explained Doug Griffen, director of strategy and facilitation and founder of the Advanced Strategy Center. “DiscoveryBridge is a dynamic methodology to take the pulse of an organization and quickly get focused on what needs to be done to create sustainable productivity.”

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