NEW YORK—Burson-Marsteller has appointed Lisa Poulson as global technology practice chair, based in San Francisco. Poulson will also join the firm’s business operations team, which includes the firm’s most senior executives. She will report to Worldwide CEO Mark Penn. Poulson rejoined Burson-Marsteller in 2005 and is currently the global client leader for Hewlett-Packard.
In her new role, she will lead a global technology team that includes four regional leads: Jackie Price, managing director of technology and media practices for Asia-Pacific; Guido Gaona, Latin America innovation and technology practice chair; Chris Cartwright, EMEA technology practice chair; and Jim Goldman, US technology practice chair.
During her time at Burson-Marsteller, Poulson has served clients such as Northern Telecom, the US Postal Service and Hydro-Quebec. She also has significant expertise in counseling technology companies involved in intellectual property and anti-trust litigation.
Before rejoining Burson-Marsteller in 2005, Poulson managed communications and corporate marketing at two Silicon Valley start-ups. Previously, she worked at Sun Microsystems where she launched the Java technology to business, trade and consumer press and analysts, taking it from a lab project to an international force in software.
Poulson started her career in public relations at Burson-Marsteller in New York in 1988.