SHANGHAI—Weber Shandwick has launched its Powell Tate | Weber Shandwick strategic communications and public affairs brand, in China.
Powell Tate | Weber Shandwick in China will offer specialized services “at the intersection of strategic business planning and government decision-making,” a combination the firm’s management considers particularly relevant in China, where key industries are mostly state-owned and business success is often a dynamic interaction between government policy and entrepreneurship.
“We are working to build a center of excellence in strategic public affairs in the greater China region,” says Jack Leslie, chairman of Weber Shandwick.
Ning Shao will head up Powell Tate | Weber Shandwick in China. Shao has counseled more than 100 international firms about conducting business in China over the last 20 years, and managed the China operations for the State of Maryland, USA. More recently, he led Weber Shandwick’s team on the global communication campaign supporting Shanghai’s successful bid for the World Expo 2010.
Shao will be supported by a team of public affairs professionals in Beijing and Shanghai.
“To succeed in China, it is necessary to identify common interests among stakeholders, including the government, and develop effective programs that take advantage of opportunities and provide solutions to the unique challenges that the Chinese market presents,” Shao says. “That requires Chinese and multinational companies, foreign governments and non-governmental organizations to integrate strategic communications, media relations, marketing and public affairs outreach.”