Powell Tate, Fleishman, BSMG Tops in PR Firm Reputation
Charting the future of public relations
Holmes Report
CEO

Powell Tate, Fleishman, BSMG Tops in PR Firm Reputation

Public affairs specialist Powell Tate has the best reputation among major public relations firms; Fleishman-Hillard has the best reputation among the multinational, multi-practice agencies; and BSMG Worldwide recorded the biggest improvement.

Paul Holmes

WASHINGTON, D.C.—Public affairs specialist Powell Tate has the best reputation among major public relations firms; Fleishman-Hillard has the best reputation among the multinational, multi-practice agencies; and BSMG Worldwide recorded the biggest improvement in reputation over the past year, according to the new Thomas L. Harris/Impulse Research public relations client survey.
 
Almost six in 10 respondents (59 percent) of respondents familiar with Powell Tate rated the firm either “outstanding” or “very good,” but oddly, Powell Tate rated only 12th among public affairs firms—despite the fact that public affairs is pretty much all it does—again raising questions about the methodology of the survey.
 
Fleishman-Hillard, meanwhile, was rated outstanding or very good for 56 percent of respondents, marking the ninth consecutive year the firm was number one among top-tier agencies. Says F-H chairman and CEO John Graham, “We take great pride in the quality of service we provide to our clients and the great results we produce for them. What’s especially gratifying about this number one ranking is that it reflects the quality reputation we enjoy among non-clients too—with people who in many cases know us by reputation alone.”
 
But F-H needs to watch its back. Only two of the top 10 firms showed an increase in their quality rating over 2000, and one of them was BSMG Worldwide (Powell Tate was other), up 7 percent to 53 percent, and placing third, up from 15th the previous year. The improvement is an indication of how strong the BSMG brand has become in a relatively short time—the firm was previously known as Bozell Sawyer Miller, and before that operated as two firms: Bozell PR and Robinson Lake Lerer & Montgomery.
 
It might also raise questions about the wisdom of abandoning the BSMG brand when it merges with Weber Shandwick Worldwide later this year.
 
Rounding out the top 10 in terms of overall quality are Golin/Harris International (51 percent); Ogilvy Public Relations Worldwide (50 percent); Burson-Marsteller and Ketchum (49 percent each); Porter Novelli (48 percent), Hill & Knowlton and Edelman Public Relations Worldwide (46 percent).
 
The biggest declines were posted by firms in the technology and Internet realm. Brodeur was down from 52 percent to 38 percent; Text 100 was down from 50 percent to 28 percent; Citigate Cunningham was down from 55 percent to 27 percent; and Middleberg Euro RSCG was down from 60 percent to 24 percent.
 
Hill & Knowlton was ranked tops among public affairs firms, followed by Edelman, B-M, F-H, and Ketchum. H&K was also tops in the financial and investor relations category, followed by Edelman, Ketchum, B-M and F-H.
 
Among consumer agencies, Fleishman-Hillard was number one, followed by H&K, Edelman, B-M, and Ketchum. Burson-Marsteller was tops among business-to-business firms, followed by Edelman, F-H, Ketchum and Alexander Ogilvy. Edelman was tops in the technology arena, followed by H&K, F-H, B-M, and Ketchum. Porter Novelli was number one in healthcare, ahead of Ketchum, Edelman, H&K, and Fleishman.
 
Hill & Knowlton continues to enjoy the greatest name recognition among top PR firms, with 49 percent of non-clients saying they were familiar enough to offer an opinion on its quality. Edelman jumped into the second spot (48 percent) ahead of Burson-Marsteller (42 percent), Ketchum (40 percent), and Fleishman-Hillard (36 percent).
View Style:

Load 3 More
comments powered by Disqus