PR 21 Restructures in Chicago, Battaglia Leaves
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PR 21 Restructures in Chicago, Battaglia Leaves

PR21 has restructured its Chicago office, eliminating the technology practice and focusing on two areas: consumer and business communications. As part of the restructuring, Paul Battaglia is leaving the firm.

Paul Holmes

CHICAGO, December 7—PR21 has restructured its Chicago office, eliminating the technology practice there and focusing on two areas: consumer and business communications. As part of the restructuring, Paul Battaglia, who had led the tech practice in Chicago since its inception, is leaving the firm.
 
“We were seen by many in this market as a technology shop,” says Robert Hubbell, who took over as chief executive at PR21 in October. “But the technology market as a whole has been soft and the technology market in the Midwest has been even softer, and we have been increasingly focused on the consumer market and on broader business communications.”
 
Hubbell has taken the unusual step of naming three co-general managers for the Chicago office, which now has about 30 people—down from around 55 a year ago. The three are Bridget Brennan, who heads the consumer practice; William Black, who leads the firm’s burgeoning competitive intelligence unit; and chief financial officer Bob Taylor.
 
“We have been growing our healthcare practice and we have a nascent corporate counseling and crisis practice in New York, and overall we have a more diverse base of business than we did a year ago,” says Hubbell, who says that while the Chicago and San Francisco offices have been down slightly, there has been growth in New York.
 
PR21 is a subsidiary of Edelman Public Relations Worldwide.
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