PR Newswire Makes Major Push Into Hispanic Market
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PR Newswire Makes Major Push Into Hispanic Market

PRNewswire has acquired Hispanic PR Wire, LatinClips, and Hispanic Digital Network, in a move designed to address the need for highly targeted marketing tools for clients who communicate with the influential, fast-growing Hispanic market.

Paul Holmes

NEW YORK—PRNewswire has acquired Hispanic PR Wire, LatinClips, and Hispanic Digital Network, in a move designed to address the need for highly targeted marketing tools for clients who communicate with the influential, fast-growing Hispanic market.

Manny Ruiz, president and co-founder of the Miami-based businesses, and the company’s senior management team will join PR Newswire and assume responsibility for creating additional services to benefit the Hispanic marketplace.

“The acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network is in line with PR Newswire’s mission to enhance our multicultural services in the U.S. and internationally through a combination of organic development and acquiring leading companies,” says Charles Gregson, chief executive officer, PR Newswire. “The services of these companies represent a full scale Hispanic communications platform that runs the gamut from Hispanic press release distribution to news monitoring and online marketing.

“Merging this platform with PR Newswire’s services will allow us to offer marketers and communications professionals unprecedented ROI for all their U.S. Hispanic communications efforts.”

There are an estimated 41.3 million Hispanics in the United States, according to the U.S. Census Bureau, one-eighth of the U.S. population, and the demographic will grow by more than 1.7 million people each year. U.S. Hispanic purchasing power has surged to nearly $860 billion and is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate of consumer purchasing power over the past decade, according to The Selig Center for Economic Growth at the University of Georgia.
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