NEW YORK—PR21, the Edelman sister agency that has grown to 90 employees and $15 million in fees in the six years since its launch, has opened its fifth office in Washington, D.C., and hired market veteran Philip Armstrong as managing director.
The office was established “in response to the agency’s growing client list and increasing need for a presence in the Washington market,” says president and chief executive Jerry Epstein. The office will provide corporate communications, marketing, and public affairs services to corporations, trade associations, not-for-profit organizations and the public sector.
“As we expand our business we’re increasingly finding that our clients want and need representation in our capital,” says Epstein. “One of the ways we are achieving success as an agency and bringing greater value to our clients is to approach public relations from a non-traditional perspective, and our D.C. operation is no exception. While PR21 will have a strong public affairs practice, we’re filling a void in the market by also offering broader-based corporate, influencer, business-to-business and consumer communications services.”
Armstrong was previously executive vice president and head of the national corporate and public affairs practice at Euro RSCG Magnet. He has held senior public affairs positions at Earle Palmer Brown, The Jefferson Group, and Hill & Knowlton.
“PR21’s ability to blend the strategic thinking and capabilities of a global firm with the flexibility, agility and personal attention of a boutique-style agency make it unique in the marketplace,” he says.