PRAP Acquires Japan's Asahi Agency
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PRAP Acquires Japan's Asahi Agency

PRAP Japan, one of Japan’s largest public relations agencies, has passed a resolution to acquire 100 percent of the shares of Asahi Agency, a full service marketing and communications agency employing 15 bilingual staff.

Paul Holmes

TOKYO—PRAP Japan, one of Japan’s largest public relations agencies, has passed a resolution to acquire 100 percent of the shares of Asahi Agency, a full service marketing and communications agency employing 15 bilingual staff. Its client list includes companies from a wide range of industries but it has special strengths in promoting and marketing for overseas produce associations and government and semi-government organizations.

 

This strength in overseas produce associations is expected complement PRAP’s already strong franchise in marketing and corporate communications for the food and beverages industry.

 

PRAP Japan, established in 1970, is one of Japan’s largest and most recognized public relations agencies, with a staff of more than 200 providing consulting and implementation services to clients in a broad range of industries including, consumer goods, cosmetics and beauty, food and beverages, travel, art and entertainment, IT, finance, healthcare and local and national government and government related organizations.

 

Asahi clients include the California Fig Advisory Board, the Idaho Potato Commission, the National Honey Board, the Pet Food Institute, All Nippon Airways, the Mexican Government Tourist Office, and the Pennsylvania Office of Tourism.

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