BOSTON—Pete Predella, an expert in both the semiconductor and electronics market sectors, is joining high-tech PR specialist FitzGerald Communications as senior vice president.
Since 1997, Predella has been the principal owner and PR director of his own firm, Jae Communications, where his client list included Analog Devices, Cherry Semiconductor, Corporate Technologies, Philsar Electronics, ON Semiconductor and Varian Semiconductor Equipment. Prior to that, he was public relations manager at Analog Devices from 1989 through 1997.
At FitzGerald, he will be senior PR counselor for Texas Instruments and for M/A-COM, a semiconductor components company and division of Tyco.
In addition, Deborah Figlioli is joining the firm as account director, returning to the Boston market after a three-year stint with The Horn Group in San Francisco, where she managed accounts including BlueArc, Calico Commerce, Motiva, webplan and Vigilance.