LONDON—PriceRunner, one of the UK’s leading shopping comparison sites, has retained GolinHarris to develop and implement comprehensive PR campaign to help position the as a consumer champion and leading authority on the UK shopping market as the company expands its traditional consumer electronics focus to include categories such as toys, health and beauty and apparel.
In addition to implementing a series of consumer campaigns throughout the year, GolinHarris will run a comprehensive business-to-business and consumer press office, targeting online and offline traditional and social media. The agency will be working alongside PriceRunner’s new PR manager, who will help lead the company’s communications activity.
Says Kate Rickard, marketing manager for PriceRunner, “GolinHarris stood out for its in-depth audience insight and innovative creative ideas, while demonstrating considerable expertise in running a best-in-class press office. The combination of a new, dedicated PR manager and fresh agency will be key as we look to deliver against our ambitious 2011 growth plans.”