JAKARTA—Burson-Marsteller has appointed Daisy Primayanti as managing director and market leader for Indonesia. Primayanti brings more than 15 years of experience in the banking and pharmaceutical sectors, public relations consultancy, advertising and marketing agency, and media. She will report to Asia-Pacific president and CEO Bob Pickard.
As market leader, Primayanti will be responsible for the overall management and development of Burson-Marsteller’s Indonesia business. She will also have a seat on the regional board at Burson-Marsteller Asia-Pacific.
Prior to joining Burson-Marsteller, Primayanti was country head of communications at ABN AMRO Bank in Indonesia, responsible for all external and internal communications initiatives through two acquisitions, by RBS (November 2008) and ANZ Bank (August 2009).
Earlier, she spent more than 10 years at Pfizer Indonesia holding senior positions in the company including director of public affairs and director of human resources.